Strategic brand and marketing consultancy

Blending insight, intuition and creative intelligence to unlock growth.

Hi, I'm Chantal Magid

With two decades of experience shaping global premium spirit brands, I now work independently as a strategic marketing consultant partnering with founders and agencies to define direction, elevate creative thinking, and align marketing with business ambition. I bring strategic clarity, creative energy, and a fresh perspective to every project.

I specialize in brand strategy, premium positioning, go-to-market planning, and campaign development for brands that want to grow with intention, stand out creatively, and win commercially. My approach blends strategic clarity with creative ambition.

I help brands define who they are, why they matter, and how to translate this into marketing that moves the business forward. If you’re building or scaling a premium brand, I bring the experience, perspective, and direction to elevate your marketing and ensure it is fully aligned with your long-term commercial goals.

Why Work With Me

20 years shaping global premium and luxury spirits brands. Deep category expertise built across numerous brand launches, turnarounds, and global brand stewardship with a track record of elevating brands into premium and super-premium territories.

High-level strategic leadership without the full-time overhead. I bring senior thinking, premium positioning mastery, and commercially grounded strategy. Available flexibly to meet your needs and pace of growth.

Clear, objective perspective grounded in industry realities. I challenge assumptions, strengthen creative decision-making, and ensure every idea ladder ups to your brand’s long-term premium ambition.

Seamless integration with global teams and agency partners. Having worked inside global spirits organizations, I understand the pace, complexity, and cross-functional alignment required and I plug in smoothly to accelerate progress, not disrupt it.

What I Offer

Strategic Pitch Partnership

I partner with agency teams to elevate their pitch strategy so they walk into the room with a narrative that is sharper, clearer, and more compelling than the competition.

With over 20 years building global premium and luxury spirits brands, I bring senior strategic thinking, category fluency, and the ability to turn complex insight into a clear, premium positioned story.

I partner with strategists and creatives to:

• Refine the brand problem, insight and opportunity
• Strengthen the strategic backbone of the pitch
• Build a narrative that flows, lands, and resonates with the client’s world
• Sharpen the argument so it feels premium, confident, and commercially credible

My role is simply to help your team present a pitch that feels inevitable, intelligent, and impossible for the client to walk away from.

Brand & Messaging Strategy

I support business owners and leadership teams to define their brand, refine their messaging and create strategy that drives growth. I bring corporate strategic thinking with actionable strategies that are easy to implement. From positioning and narrative to brand guidelines and toolkits to go to market campaign strategies.

“Every business has a story – but not every business knows how to tell their story with impact.”

Creative Strategy Collaboration

I collaborate with agencies, creators and designers to bridge the gap between strategic thinking and creative execution. Together we translate brand strategy into clear creative territories, campaign platforms and messaging frameworks that guide execution and keep the brand story consistent across all touchpoints.

“Creativity without strategy is art, creativity with strategy is impact.”

Media Strategy,
Planning & Rollout

I design data-informed media plans that maximise reach, efficiency and return on investment.

Through smart channel mix, precise audience targeting and disciplined execution, I ensure your media budget delivers impact.

From launch to optimisation, I manage every phase to drive meaningful business results.

Who I Work With

AGENCIES SEEKING EXTERNAL STRATEGIC SUPPORT

Founders building or evolving their brand

Growing businesses requiring senior marketing support

Let’s Chat!
Book a complimentary 30-minute
discovery consult.

Why The Seventh Sense Matters

The brain doesn’t process brands logically, it processes it sensory first through colour, sound, texture, movement, scent, balance and emotional intuition (the seventh sense).

The result?

Brands that engage multiple senses are more memorable, more trusted, and more likely to inspire action. The most powerful brands don’t just sell, they connect. They don’t just speak, they resonate, because humans remember what they feel.

Whether you’re launching a brand, evolving your identity or telling a new story, engaging the senses builds lasting impressions and deeper loyalty.

I approach every brief with a seventh sense – an intuitive awareness of the unspoken human truths behind every business challenge. It helps me uncover insights others miss, shapes strategy that resonates and ensures creative ideas connect deeply and commercially.